, the leading wall art retailer, unveils the diverse world of global wall colour preferences through a comprehensive survey.

LONDON, UNITED KINGDOM, February 26, 2024 / —, the fast growing wall art retailer, is thrilled to announce the results of its survey on people’s favourite wall colours, shedding light on regional and generational variations. The survey delves into the unique preferences of audiences in the United Kingdom and the United States, with a focus on different age groups.

UK vs. US: A Palette Perspective

The survey revealed distinct differences in colour preferences between the UK and US audiences. While neutral tones, such as calming whites and soft greys, dominated the choices in the UK, the US leaned towards bolder choices, with vibrant blues, earthy greens, and warm yellows ranking high on the list. believes that these variations reflect cultural and environmental influences on individual taste.

Generational Trends: Decoding Colour Preferences’s survey also explored how different age groups influence wall colour preferences. The breakdown is as follows:

Generation Z (born 1997-2012): Gen Z showed a penchant for bold and unconventional colours, including energetic reds and deep purples. Their choices reflect a desire for self-expression and a departure from traditional norms.

Millennials (born 1981-1996): Millennials demonstrated a preference for a blend of modern and classic tones, with muted blues and earthy tones topping their list. This generation appears to prioritize a harmonious balance between trendy and timeless.

Generation X (born 1965-1980): Gen Xers leaned towards classic and sophisticated shades, such as rich browns and deep blues. This group seems to prioritize a timeless aesthetic that exudes elegance and comfort.

Baby Boomers (born 1946-1964): Baby Boomers favoured neutral and calming colours, with whites and soft greys ranking highest. Their choices suggest a desire for tranquillity and a timeless appeal.

Design Expert Insight: Connecting Wall Colours to Art Preferences

James Dwight, Lead Designer at, provided valuable insights into the connection between wall colours and art preferences. “The survey results confirm what we’ve observed at – wall colours significantly influence the selection of wall art. For example, customers with neutral-coloured walls often opt for vibrant and bold art pieces to add a pop of colour to their space. On the other hand, those with vibrant wall colours tend to choose more subdued and complementary art to create a balanced visual impact. Understanding these preferences allows us to curate a diverse collection that resonates with our customers’ unique tastes and preferences.” continues to innovate in the world of wall art, aiming to provide customers with an immersive and personalized experience that caters to their individual style and preferences.

Elizabeth Jones
Art Ilk
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